Why 2016 Headlines Had Little Impact on Voters
One of the most notable aspects of the 2016 presidential election was the central role of the media, a trend that has continued in the...
9 Min read
•May 30, 2017
One of the most notable aspects of the 2016 presidential election was the central role of the media, a trend that has continued in the controversies of the current administration. From scandal stories to lengthy editorials to the “fake news” debate, the media had an enormous presence in this past election cycle, primarily in breaking and circulating details of the allegations and altercations related to both Donald Trump and Hillary Clinton. Yet, as Barna’s election survey revealed—and in spite of increased public focus on political journalism—these reports seem to have had little impact on voters’ decisions in the election.
Headline scandals had little impact on voters’ decisions in the 2016 election.
When Barna examined peoples’ reactions to several of the campaign-related headlines that received substantial attention, just less than half of the voters interviewed (46%) said the media had been “fair and objective” in its handling of campaign news. Even so, other data indicates that bias has more sway than fairness, as groups already compelled to vote for Clinton brushed off many of her negative stories, yet were enraged by Trump’s—and vice versa. This should not come as a surprise, perhaps, given how deeply entrenched America’s political and faith segments have become. Unfavorable accounts of either candidate seem to have mostly bounced around their echo chambers, inciting increasing levels of rage toward a candidate they already disapproved of.
Which stories and controversies most impacted Americans’ voting decisions? Barna takes a look, starting with the campaign of the now sitting president.
Trumps’ Most Impactful Campaign Incident: Immigration Comments Voters report being most significantly impacted by Trump’s comments about Mexican immigrants. More than one-third of voters (36%) say this made a major impression upon them. Nearly as many voters (33%) identify his plan to temporarily halt the flow of Muslim refugees into the United States.
