When the Internet clicked into the public consciousness more than a decade ago, experts debated its usefulness and staying power. Now, few would argue that mobile devices and online technology have become deeply embedded in society. Millions of Americans have become dependent upon the new digital conveniences that provide them with entertainment, information, products, and content. The impact of these technologies on interpersonal relationships – a domain often called social networking – has begun to rewire the way people meet, express themselves, and stay connected.

A new study from The Barna Group explores social networking as well as how Americans use digital technology to get the products, services, and content they desire. The research identifies the mainstream – as well as emerging – platforms and practices. Additionally, the Barna study also examines how the Christian community engages with such technologies, including the use of church podcasts.

Electronic Communication

A cultural novelty a mere 15 years ago, email has become an essential part of culture and commerce. Currently, nearly four out of five Americans (78%) who access a computer have sent an email in the past week. As proof of its mainstream status, computer users over the age of 50 are just as likely as younger adults to use email.

By contrast, text messaging and instant messaging (IM) are used by smaller, though devoted segments of the population. One-third of computer users (33%) have used IM in the past week, while 30% of Americans have sent someone a text message via a mobile telephone. One of the reasons younger adults email rates are merely “average” compared to older residents is the younger set’s heavy reliance on IM’ing and texting to stay connected.