Data shows that women are a generous force who give freely of their time and talent. Yet our research finds that many women may still be eager to do more.
The Impact of Women, the sixth volume in our State of Generosityseries—created in partnership with Women Doing Well and Gloo—explores how women currently approach finances and generosity, as well as how this group’s future generosity holds significant weight for charitable organizations and the Church. This article unpacks two key observations about how women feel about generosity.
1. Women May Have Some Deficits in Their Financial Education
As we consider what might help women become more confident and comfortable in their generosity, it’s enlightening to look at where women receive financial information.
For the most part, their financial education comes through close relationships, such as a family member or friend (44%). Following this, one-third of women (35%) says they consult the internet for financial advice. The top two sources for men are reversed; they primarily feel able to learn from their own online research (45%), and 37 percent talk to close family or friends.
Beyond this, some telling differences emerge.