A growing secularization and a waning interest in religious matters have contributed to tension in faith conversations today. This apathy is spreading among Christians themselves; as Barna recently reported, almost half of practicing Christian Millennials say evangelism is morally wrong. Our recent report Reviving Evangelism, produced in partnership with Alpha USA, looks at the faith-sharing experiences and expectations of Christians and non-Christians alike. The study points to a stark gap between who non-Christians want to talk to about faith and the Christians they actually know.

Nearly all non-Christians (identify with a faith other than Christianity or no faith at all) and lapsed Christians (identify as Christian but have not attended church within the past month) have a friend or family member who practices and prioritizes Christianity—but these believers may not be their ideal conversation partners when it comes to faith. For instance, more than six in 10 non-Christians and lapsed Christians (62%) say they would be open to talking about faith matters with someone who listens without judgment—the top quality they value—but only one-third (34%) sees this trait in the Christians they know personally. Similarly, their hopes of talking with Christians who do not force conclusions (50% vs. 26%), demonstrate interest in other people’s stories (29% vs. 17%) and are good at asking questions (27% vs. 16%) appear to go unfulfilled.

Further, the data paint a striking picture of disconnection between Christian ideals of what it means to share faith effectively and the experience of non-Christians—and between non-Christians’ expectations of Christians and Christians’ perceptions of themselves. For example, though practicing Christians mostly agree with non-Christians and lapsed Christians on the traits that make a good faith conversation partner, they are more likely to emphasize qualities like being confident in sharing their own perspective (58% vs. 33% of non-Christians and lapsed Christian), exhibiting a vibrant faith of their own (57% vs. 15%) or helping others have a spiritual experience of God for themselves (53% vs. 13%).