The term “post-truth” is now often used to describe the current political climate in the United States, in which reality is relative and even the facts are open to interpretation. In the feature story of the new, 2018 edition of Barna Trends—an annual collection summarizing a year’s worth of Barna’s major research studies and including analysis, interviews and infographics—the Barna team and other trusted experts identify cultural and spiritual reasons the world is no longer in agreement about anything.

In this sneak peek of Barna Trends 2018, let’s first examine the modern media dilemma.

The Facts About “Fake News” Barna Trends 2018 begins with an overview of the dwindling public confidence in institutions—especially, and very notably in 2017, the media. However, three in 10 U.S. adults (31%) say the primary source of the “fake news” problem most often lies in reader error—“misinterpretation or exaggeration of actual news on social media”—not factual mistakes in reporting itself. And it would seem there are plenty of chances for these social media mistakes: When asked what kind of news media people are most likely to share, social media posts tie with traditional reporter-written articles as the top response (25% each). Though a plurality (36%) says they verify reports by comparing to multiple sources, the tendency to share social media posts as news points to a preference for more salacious, opinion-forward headlines and reporting. At the least, it allows opportunity to perpetuate it; a plurality (38%) never corrects misinformation they see on social media.

As much as the media has been called into question of late, reporters still top the list as credible sources of news (39%)—but are followed closely by the self: Nearly a third (32%) says they trust nobody, only their own instincts. The next response is friends, family members or peers (27%), revealing a propensity to turn inward or to one’s tribe for truth when outside authorities are no longer seen as reliable.