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Understand | thriving-churches
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Understand

What does it mean to be a data-informed leader in a thriving church context? Join David Kinnaman, President of Barna Group, as he explains this...

4 Min read

Jun 18, 2025

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Step 1: Understand

What does it mean to be data-informed and how does it relate to a thriving church? Join David Kinnaman, President of Barna Group, as he explains this integral dimension.

Discover the Data

In Barna’s research of thriving churches, the data-informed dimension measures how effectively a church uses information to make wise ministry decisions and track the spiritual well-being of their people. (Editor’s note: This question is only asked of churched adults who say they have a leadership position in their church. This could be a wide variety of roles, including deacons, elders, volunteer coordinators, team leaders, committee members, etc.) Across the three key categories of a thriving church—nurturing, sending and leading—this dimension falls into the leading category.

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