How Gen Z Defines Evangelism

Before we get into how Canadian Gen Z is embracing or even changing the act of evangelism, let’s first get an understanding of the practice on their terms.

Christian Gen Z are largely familiar with the word “evangelism,” with seven in 10 (68%) noting they are either “very” (24%) or “somewhat” (44%) familiar. Roughly one in five (18%) says they are “somewhat unfamiliar,” while 14 percent say they are “not at all familiar” with the term. We see the opposite among non-Christian Gen Z. A plurality (48%) is “not at all familiar” and one in five (20%) is “somewhat unfamiliar” with evangelisation.

Half of Christian Gen Z (47%) believe “letting your actions speak, rather than using words to explain your faith” is an act of evangelism Just over three in 10 (27% somewhat, 5% very) have some knowledge of the term.